Eighty-five percent of those who call
themselves American Christians are biblically illiterate. They do not
engage with the Bible in a way that makes any difference in their lifestyle
from those who are not Christians.
James and I at the most western point of Africa |
As James Kanaganayagam,
International Director for Back to the Bible (BTTB), made this statement, heads
around the room nodded in agreement. “It’s the very same here in our own
country,” said one ministry leader. “We have good success in
leading people to Christ, but very poor success in getting them to grow and be discipled
in their faith.”
This past week, I have been hosting James on a whirlwind
trip to the countries of Senegal and Gambia in West Africa, introducing him to key
national ministry leaders in these two countries. This trip is an exploration by
BTTB to find local ministries that could be partners in a new outreach
that utilizes cell phones. Called MoBible (intended to sound like “mo-bile”), BTTB
has already proven that sending people a daily phone and/or text message that
meaningfully engages them with a passage of Scripture can have huge success. In
two test cases since last summer, there are already 15,000 subscribers in
the US and 20,000 in the country of Sri Lanka. (Check out
https://gotandem.com/ )
Meeting with Gambian ministry leaders |
During this trip, we have learned just how far cell phones have penetrated the cultures of these two countries. Competing
telecommunication companies have kept call prices low enough so that virtually
anyone, even in remote villages, can afford to use them. As we discussed
possibilities with church leaders on this trip, I was impressed with
the timeliness of this ministry outreach. “This is truly an answer to
prayer,” said David Jatta, director of a key youth ministry in the country of
Gambia. “We were already trying to figure out how to do something like this, and
now we can simply join hands with Back to the Bible to make it happen.” Before
our meeting was over, he and his wife agreed to head up a national task force
to make the partnership a reality.
Meeting with Senegalese ministry leaders |
In Senegal, more than a dozen national leaders
agreed that MoBible could have tremendous impact in their country. After hearing how
non-Christians in Sri Lanka, including Muslims and Buddhists, had also signed
up for MoBible simply to get a daily word of encouragement, these leaders expressed their belief that MoBible could impact evangelism in
their country as well as be a discipleship tool for Christians. They, too,
have now formed a group to dialogue with us about how to bring the MoBible
concept to Senegal.
As I begin this consulting relationship with Back to the
Bible, I’m pleased to see such success during our first exploration trip for
MoBible. I look forward to discovering
what other key national ministries around the world could be potential partners
with BTTB in this strategic ministry endeavor.